Marketing knowledge as well as advertising and more is the real key to making something good happen. It's a fact that some methods are not suitable for what you do, but there's a lot more that is. Just about any web business can benefit from this strategy because most are not using all the methods available to them.
Your business website must adhere to proven usability practices, and this is terribly critical for you to learn about. Most solo marketers are too hung up on learning short cuts and not evergreen knowledge. So you'll then need to ask yourself how serious you are about your business. If you do this and get it right, then you can just about write your own ticket in terms of what you can accomplish. When you optimize your site according to proven usability principles, then your site will perform better.