How To Use Facebook Marketing To Your Advantage

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Do you understand the power of marketing via social media? Out of this, what do you know about using Facebook as a marketing strategy? Do you stick to traditional marketing and fear new technologies? The following article will share some Facebook marketing tips that you don't want to miss.





Always reply to comments posted on your wall to give followers a sense of connection with you. This, at a minimum, means you need to have someone read wall postings each day and check for "@" postings from other users. When it is someone complaining, you must reply immediately.





You can build value for your Facebook campaign by using this platform to share exclusive content. Give some specific examples of the kind of exclusive content your subscribers have access to. You could for instance use Facebook to share some coupon codes or let your subscribers know about the new products you have not released yet.





Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign.





Look into buying ads through Facebook. The ad can be targeted to users of a certain gender or age. You are also able to keep the ad within a particular budget, spending however much you want. There isn't a huge contract either. You can stop your ad whenever you want.





If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.





If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees "Promoted", they think it's a "Sponsored Ad" and tend not to click on it. Your current fans won't think that way as they already know who you are and what you do, and obviously like it.





Be very carefully about the updates you post. You will lose the interest of your followers if you don't share content that's really valuable with them. They want to read something interesting or that entertains them. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.





Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.





Make content on your Facebook page exclusive. People tend to love what they think is "out of reach." Try offering something valuable to your audience in exchange for them to "Like" your page. This is a win-win situation for everyone. Some businesses have offered free products like e-Books just for "Liking" their page.





Always allow comments on your Facebook page. This is not a smart tactic to use to control inappropriate comments. Your users will feel like they don't matter to you if it appears you don't want to hear from them.





Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.





If someone comments on your page, reply to it. This means both in your inbox and the ones that are left on your page. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.





Those who may be new to this type of marketing may be more skilled than older folks who rely on antiquated methods, though this new frontier can level things out a bit. This will only be true if you use the tips you just went over, however. Watch your business grow through your marketing efforts.


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