Do you have an online business that could use a boost? One easy solution is a business strategy called email marketing. Marketing through targeted emails to potential customers is a great way to get some extra visibility for your business. Read on to find out how you can start today!
Develop a consistent format and schedule for your marketing emails. By doing this, your customers will learn when and what to expect. Find a professional template that suits your business and used it every time. Alert your customers to the most relevant information at the beginning of the email.
Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
Use A/B testing to view the subject line. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
Do what you can to make your email go into your customers' inboxes. You must work to get your email to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, your recipient may never see them. Check with customers to see if they are getting your emails, or if they're no longer interested.
Only use an opt-in list when sending email marketing to your customers. Failure to do so can lead to you losing customers' trust and it will tarnish the reputation of your business. You may even be blacklisted, which really hurts your company's credibility.
The best way to avoid sending emails that are spammy is by studying spam emails firsthand. If you post a new email address to the web, tons of spam will arrive. Make note of why these messages aren't effective and use that knowledge to make sure you're not spamming people in the same manner. Make yourself stand out from spam to improve your reputation.
You should try and build an email list the best that you can from networking in person as well as on the Internet. You should not buy or rent lists of names that you will email to drum up business. There is no guarantee that any of the people you contact will be interested and you may even end up getting reported to your email service provider.
Each of your emails should be personally tailored to the recipient. You can do more than just putting the recipient's name on a standardized message. Use all the information about your subscribers that you have at your disposal. Separate your subscribers into small groups that have common interests. Create different messages for these different groups.
On your email subscription form, set the expectations for your potential subscribers on what you typically will send to them. Tell them exactly what kinds of emails they'll be getting and when they'll be getting them. This prevents new subscribers from experiencing shock over the content or quality of your emails.
Be sure to ask permission to be able to send information to someone's email. When asking, be sure to offer something in return. Turn it into something that your customers will look forward to checking instead of dreading it. This will keep your emails from looking and feeling like spam.
As you can see, email marketing is something that any business owner can use to great effect for their business. Applying the tips in this article to your marketing strategy will make some great improvements to your business right away! Try it now and see what a difference email marketing can make.
0 comments:
Post a Comment